What is a Brand Style Guide?

Around every great fire, stories are told. Your brand deserves to be the one people gather around—not the one they scroll past.

Whether your business is in the service industry or product-based, a strong brand is built on a solid foundation of consistency and compelling storytelling. Big brands don’t wing it; small brands shouldn’t either.

There are three core components of brand consistency: color palette, typography, and logo design. Often called a “brand identity board” (or brand style guide) among professionals, these elements are pivotal in the lifecycle of successful businesses, both large and small.

Once you’ve developed all the components that go into a brand style guide, you are ready to move on to developing your brand’s unique voice. We will cover that in a later email.

Fireside Media’s brand style guide shown below:

Ever look at your brand and think, 'This doesn't quite feel like us yet'?

Whether you're launching something new or ready to level up an existing business, a custom brand style guide can be the game-changer that makes every decision—from colors and fonts to tone and visuals—feel effortless and on-point.

If that sounds like what your company needs right now, just hit reply and say the word—I'm here to help build one tailored exactly for you.

(And if your logo's feeling dated or off-brand? Fireside Media does logo consults too. Happy to review, redesign, or create something fresh that actually represents who you are).